Build Your Own Brand


 & Following

8 Week Intensive Marketing + Branding Workshop

Are you ready to bring your brand to life?

What if we told you that you can build the brand of your dreams in just 8 weeks?

Let's be real. We all know how much work goes into creating a brand: figuring out how to position yourself, defining your niche, speaking directly to your customer in a meaningful way, EVEN choosing the right colors is a huge undertaking.  

There's a common misconception that business owners need to hire an expensive design firm and marketing agency to be successful online, but we're here to tell you that's bullsh*t.  

It's TOTALLY possible, and we can't wait to show you how!

This course is specifically designed to help female entrepreneurs (or soon-to-be entrepreneurs) build a beautiful, cohesive brand on their own that will inspire and activate their community! 

So here's the deal, we've created a strategic process to empower YOU to build a beautiful and cohesive brand in 8 weeks.

During this course...

We are going to take you through all the necessary steps to build a cohesive brand and potent online presence to help YOU sell more and make a bigger impact online.

Working with our agencies directly would cost upwards of $25,000, BUT we LOVE working with budding female founders with smaller budgets so we created this intensive, hands on course just for you.

No more guesswork. No more long nights staying up late to read every blog on the internet about branding and social media strategy. Learn directly from the experts through our proven process to develop a brand identity that feels authentic, extraordinary and cohesive.

If you are ready to get your hands dirty and start building a killer brand, this course is perfect for YOU!

In just 8 weeks, we will...

  • DEVELOP your audience, your niche and clarify your messaging to inspire action.
  • DESIGN your logo & branding materials without even having to hire a designer.
  • GROW and engage your following.

What you get...

  • Support + confidence that will propel your business forward
  • Clarity on your brand's identity 
  • A powerful mission statement
  • Brand personas
  • Brand mood board + clear visual direction 
  • One-on-one brand styling support  
  • Color palette 
  • Wordmark logo
  • Social media strategy deep dive 
  • Feedback on your website
  • Email marketing strategy 
  • Strong Instagram bio
  • Photography and editing instruction
  • Tools for managing your Instagram feed
  • Instagram stories strategy 
  • Real time feedback and advice
  • Accountability group & network of fellow female founders 
  • Tons of inspiration!


Bonus Module

Setting the Foundation: Money Mindset

  • Tools, practices & rituals to overcome fear of judgement online
  • Develop a prosperous mindset to attract more abundance in your business & life
  • Tools and rituals to help you stay organized and optimize business growth 

Module 1

Discovering Your Brand Essence

  • Discover the essence of your brand
  • Establish your buyer personas
  • Define the purpose and core values of your company
  • Develop a kick-ass mission statement 
  • Create a strong & visually balanced mood board  

Module 2

Define Your Design

  • Learn the power of color psychology and how to apply it to your branding
  • Create your own color palette
  • Define your primary brand fonts
  • Design your own logo without Photoshop 

Module 3

Bring Your Design to Life 

  • Time to start implementing what we've built!
  • Strategic guidance on how to design a beautiful website that converts
  • Build the foundation of your website with a strong homepage and strategic calls-to-action


Module 4

Marketing Funnels & Email

  • Outline your digital marketing funnel & overall strategy
  • Build trust with your audience through authentic self expression
  • Email marketing flows and building trust with your audience.
  • Outline and build your first automated email marketing sequence

Module 5

All Things Instagram

  • Write a killer Instagram bio
  • Learn how to take beautiful photographs and edit them with ease
  • Design a cohesive Instagram feed that is inspiring and dynamic 
  • Tutorials on how to execute branded custom designed content (quote graphics, etc.)
  • Design custom Instagram stories icons  

Module 6 

Let's Get Discovered

  • You've built a killer brand, you've implemented it on your website and instagram, now let's get it in front of more people!
  • Instagram hashtag & engagement strategy
  • Influencer marketing & strategic partnerships outreach


Deadline to apply is June 25th, 2019. This curated group is selective based on fit. 



Our group calls will be:

Every Tuesday 6-7:30 PM Pacific Time 

July 2 - August 20

*With one week off the week of July 23

This is right for you if...

  • You have an idea and are ready to launch your business or passion project.
  • You already have a business and know you need a stronger brand.
  • You have a limited budget, but you are RESOURCEFUL!
  • You want a brand that looks BEAUTIFUL.
  • You are ready to dive in and BUILD IT!
  • You are dedicated to give 100% during these weeks.


Jessie Donahue

Hi, I’m Jessie!  

I’ll be one of your guides for this hands on branding experience. Discovering the soul of a brand and bringing it to life is my favorite thing to do in the entire world!  

I am the co-founder of CTZN FEM, a marketing and creative agency that supports female-founded companies on a mission to make an impact achieve greater gender parity. We help growing businesses tell their story visually- through powerful branding, design, web development, photography and videography. I have supported hundreds of female founders in the launch and growth of their businesses! Now I can't wait to support YOU! 



Miranda Luebkeman

Hey there! 

My name is Miranda and I LOVE all things marketing! I've been specializing in digital marketing for 7+ years and have had the absolute pleasure to work with major brands like Mamma Chia, Nena & Co., Brekki, Philz Coffee, Pura Vida Bracelets, RainbowOPTX and more to create highly engaging content & social media campaigns. 

I'm the Co-Founder of CTZN FEM, a female focused branding and marketing company based in San Diego. We are on a mission to empower women to participate in the global economy. We believe that the best way to achieve gender parity is through continued support of female founders.

I can't wait to see what we co-create together! 



$2,500 ($5,000 VALUE) 

Payment plans available.


"I cannot recommend BYOB enough!!  

I went from 800 followers to now over 1250 in literally two months after completing the course. I am posting twice a week but what’s the most important part of this story is that I am doing it in an authentic way.  

BYOB helped me find my voice, decide what types of content would be best for my unique audience, and helped me really start to visualize my brand. I am so in love with what I’ve been able to create with the help from Miranda and Jessie.  

I’ve done other courses on social media marketing but the work Miranda & Jessie put into their worksheets and also 1:1 feedback you get from them is invaluable and unlike any of the “on your own” courses I’ve taken in the past.  

If you’re on the fence just make the investment and do the work. It’s sooo worth it to build a brand that is authentic and unique to you !"  

- Danielle Repetti, Personal trainer/strength coach & certified holistic nutritionist

""I loved the BYOB course that I took this year with Miranda and Jessie. It was a content packed class from everything from building your logo to putting together a complete marketing strategy, They help you execute your dreams by inspiring, teaching and adding in a little girl power. 10/10 would recommend! ""  

- Jessalyn Hines, Grace Property Management 

"In my opinion there’s a lot of companies that talk a good game but Jessie & Miranda make it happen! They have empowered me and given me kick-ass confidence while starting my business. This 6 week course covered SO much essential information. All the modules were structured clearly and easy to absorb. They put so much thought into designing this course & it truly shows! It wasn’t just about all the new knowledge, the main benefits came from doing the “homework” and receiving individual feedback."  

- Diana Zargoza, Real Estate Agent

"We were so incredibly impressed with the BYOB curriculum and this experience with Jessie & Miranda! They arrived to every class incredibly prepared and always with an amazing attitude. They not only provided great information, but were always available for additional help if needed. We left in just a few weeks with what would have taken months to complete on our own, or cost a fortune to hire out, and it felt 100% better since we had ownership and input over the entire process of building our brand! We know exactly who we are and can now market that to our customers. I hope they come out with a part 2 as we would sign up right away!"  

- Kirsten Horning & Jess Lambert, Exstrawordinary 

"First I want to start off by saying Miranda and Jessie are two of the most genuine, supportive, knowledgeable women you’ll ever have the pleasure of working with. The BYOB course not only gave me the confidence to actually put my business dreams into action (which I was seriously lacking), but also provided every tool I needed to establish and design my brand! The worksheets each week were perfect to organize all of my scattered and confused ideas by forcing me to narrow things down, get specific about my brand, and lay every small detail out. Working every detail out visually was so helpful. I’m telling you, these girls have a contagious confidence and there is no way to fail if you keep up with the worksheets, engage with the other women in the group, and truly believe in your business. Without this course I KNOW I wouldn’t have had the courage or knowledge to create my own brand and definitely wouldn’t have had the opportunity to meet the awesome badass women I was able to work with! I cannot say enough good things about this course and the women that created it. Thank you thank you thank you!!!"

- Kara Papafagos, Holistic Health Coach

“If you are trying to build an impactful brand from the ground up this course is absolutely essential. Jessie and Miranda give you all the tools necessary to create a really strong foundation for your brand and then walk you through the branding process step by step. I can’t say enough good things about this course!”  

- Natalie Parlett, She's All Heart

"The content Jessie and Miranda created for the BYOB course is so on-point, I have dramatically elevated my brand with a cohesive style and gained clarity on a plan to grow my following. Ultimately, because of this course I’ve developed exponential confidence in moving out into the world as a heart-centered business leader. The weekly virtual calls kept me in check and motivated me to stay on track. I cannot believe what we have all accomplished in 6 weeks! Not to mention the supportive community of my new badass lady boss family. SO GRATEFUL!

- Chelsea Muehe, Holistic Health Coach

“BYOB is great for those starting to build a brand or want to take your business to the next level. Jessie and Miranda are very passionate and teach you so many great tools to help you go deeper! It helped me set a solid foundation for my business that I wouldn’t have been able to do without them. I would highly recommend this class to anyone! ”  

- Whitnee McHaney, Wellness by Whitnee



Are you ready to dream BIG & bring your brand to life?


Application deadline is June 25th, 2019.